From 14 to 16 October, Rimini once again becomes the centre of Italian tourism. The 63rd edition of the TTG Travel Experience brings together tourism authorities, hoteliers, tour operators and technology providers from across Italy and from 70 international destinations at the Quartiere Fieristico. The overarching theme of this year's fair is EXIST. Vivere in Italien will be there in person.
The Italia section at the heart of the fair: six halls, all regions
The focal point of the fair is the Italiasection, spread across halls A1, A2, A3, C1, C2 and C3. Here, regional tourism authorities present their attractions, hotels, destination management organisations and tour operators. The offering ranges from the classic art cities and coastal regions to the small villages (borghi) and pilgrimage and hiking routes (cammini). The regions represented will use the three fair days to prime buyers, tour operators and the trade press for the 2027 season.
One concrete example is Umbria in Pad. C3, Stand 234-406. The region will host tastings and conversations across all three days, centred on olive oil, wine, craft beer, chocolate, truffle and other agricultural products, accompanied by chefs Andrea Impero from the Borgobrufa Spa Resort and Ada Stifani from Perugia.
45 start-ups and the TTG Next format
Also part of the Italia section is TTG Next Startup. Here, 45 young companies present technologies and business models intended to transform the Italian tourism market. In pitches and talks, the founders introduce their products. Buyers and investors can engage directly in conversation on the spot.
The format is emblematic of the direction that the organiser Italian Exhibition Group is giving the fair: Italy as a product, embedded within the international Travel Market, with concrete business insights. At the 2025 edition, artificial intelligence, luxury tourism and sustainable travel were the defining themes.
The World and Global Village: looking beyond the Boot
Alongside Italy, international destinations also feature on the programme in Rimini. The The World section, spread across halls A6, A7, C6 and C7, brings together 70 international destinations, with tourism boards, airlines, hotel chains and foreign destination management companies. Hall C6 is home to the African Village, where operators from sub-Saharan Africa present their offerings.
In the Global Village section (halls A4, A5, A6, C4 and C5), tour operators, cruise lines, car hire companies, transport providers and insurerscome together.
The Full Programme: panels, wine tastings and a Sunrise Run
Even for trade visitors without a stand appointment, the programmeis well worth a look. On Wednesday, 14 October, the Italy Arena hosts a panel by the Isnart association on tourism, events and hospitality at 13:20, followed at 15:40 in the Global Village Arena by the presentation of the new pilgrimage route "Da Cracovia a Roma", dedicated to Pope John Paul II, jointly presented by the Polish tourism board and tourism minister Gianmarco Mazzi.
On Thursday, 15 October, the TTG Sunrise Walk and Run organised by VisitRimini sets off at 06:45: five kilometres along the coast and through the Parco del Mare, together with partner Fluxo. In the afternoon at 15:00, the stand of the Republic Moldova in Pad. C7, Stand N128, for tastings of typical wines from the Cricova winery. Spread across the three days, formats such as Book&Go, Hotel Chains, the TTG DAY with the results of the TTG Monitor, and the B2B format Meet&Match.
Hard figures from last year
The TTG Travel Experience's status as Italy's most important trade fair for tourism is confirmed by the figures from the previous edition. In 2025, the fair attracted 72,700 trade visitors, three per cent more than in 2024. Some 2,700 exhibitors, 400 speakers and more than 200 events filled the Quartiere Fieristico. Around 1,000 buyers from 75 countries held more than 19,500 B2B meetings, according to the organisers. More than 60 per cent of trade visitors held decision-making roles within their organisations.
The origins of the buyers read like a world map: countries of origin include the USA, South America, China, India and Canada. Appointments are arranged via the My Agenda by TTGplatform.
After TTG: AURA in Florence, with luxury in focus
Once the TTG concludes, the Italian trade fair season continues: from 27 to 29 October 2026, the Italian Exhibition Group will host AURAin Florence for the first time, a new international format dedicated to luxury travel. The backdrop is a growing luxury market, which includes the boom in Italian luxury properties . According to figures from the research institute Demoskopika , direct expenditure in Italian four- and five-star luxury hotels stands at over nine billion euros, equivalent to 16.8 per cent of total revenue across the Italian hotel sector.
Trade visitors only: Vivere in Italien will be there
Access to the TTG is exclusively for trade visitors from the tourism and travel industry. The Quartiere Fieristico in Rimini is located at Via Emilia 155 and has three entrances: South (Via Emilia), East (Via Costantino il Grande) and West (Via San Martino in Riparotta). Opening hours: Wednesday 9:30 to 18:00, Thursday 10:00 to 18:00, Friday 10:00 to 17:00. The editorial team of Vivere in Italien will be on site . The TTG opens our trade fair calendar for 2026/27. In the coming weeks, follow our reports on the most important Italian regions, trends and encounters from the 63rd TTG in Rimini.
